CORPORATE COMMUNICATION POLICY
The Green Crescent adopts a centralized communication approach to maintain effective and collaborative engagement with all stakeholders. All communication activities are developed in alignment with the organization’s mission, vision, strategic priorities, and corporate identity, with due consideration given to the value they contribute to the organization.
- The Green Crescent seeks to maintain dynamic and continuous engagement with both internal and external stakeholders and ensures a coordinated approach to strategic communication. In its communication activities, the organization acts with the understanding that it is a civil society organization committed to protecting society and young people from harmful habits without discrimination, guided by human dignity and respect, ethical principles, national values, and scientific approaches to addiction prevention.
- As one of Türkiye’s longest-standing civil society organizations, the Green Crescent acts in the public interest and works to maintain public trust and support through a strong sense of responsibility.
- The organization carries out its activities in line with the principles of diversity and inclusion, without discrimination based on gender, religion, sect, race, marital status, political opinion, disability, social class, belief, or any other characteristic, whether visible or non-visible.
- The Green Crescent uses innovative approaches and promotes new initiatives to strengthen stakeholder engagement while ensuring the effective use of all communication channels.
- The organization respects intellectual property rights and complies with copyright requirements when using information, documents, or materials produced by individuals, institutions, or organizations in the course of its activities.
- The Green Crescent adopts an inclusive and constructive approach in its communication activities rather than a prohibitive or exclusionary one.
- The Green Crescent upholds the principles of privacy and the right to privacy.
- To preserve and strengthen its institutional reputation and to ensure alignment with its operational goals and social responsibilities, the Green Crescent maintains consistent, transparent, and continuous internal and external communication.
- In its relations with the public and the media, the Green Crescent regards national and international media organizations as key partners in informing the public and promotes transparency in these engagements.
- The Green Crescent values effective internal communication and collaboration. It listens to all departments, carefully assesses their needs, and develops solutions through cooperation.
- The Green Crescent values internal communication and develops engaging and collaborative initiatives and practices that strengthen institutional cohesion.
- The Green Crescent monitors public opinion through periodic public perception surveys and by following relevant external research and assessments.
- Within its communication activities, the Green Crescent analyses and reports data and uses these findings to inform its decision-making processes.
- The organization also draws on the reports and expert assessments of the Green Crescent Scientific Committee and other scientific research as key sources of insight.
- The Green Crescent supports the national and international dissemination of information and content related to addiction prevention and carries out proactive communication activities that contribute to policy development processes.
- The Green Crescent analyses national and global developments, as well as developments in its areas of work, and coordinates its communication activities accordingly.
- The Green Crescent ensures the organization of events that represent the institution effectively and at the highest standard across all areas of activity and prioritizes the organization’s representation and reputation in all events in which it participates.
- The organization actively uses print, broadcast, and digital media channels to inform the public about its activities, events, and areas of work and to strengthen public awareness and sensitivity.
- To promote the organization’s presence and activities, the Green Crescent shares its work with the public through continuous, transparent, and wide-reaching communication across its official communication channels, including yesilay.org.tr/en/ and its social media accounts.