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Green Crescent’s viral “Astronaut” the campaign, which highlighted the dangers of passive smoking and attracted great attention, received two awards in the competition, organized this year with the concept of “Award-Winning Action”.
Green Crescent “Astronaut” campaign, was the runner-up in both the Guerilla Activities category and the Young Jury Awards.
Green Crescent’s Astronaut Selected for Young Jury Award
Casting their votes for the “Young Jury” Award this year were members of the Direct Marketing Communicators Association and agency employees under the age of 30. The young talented names from the communication sector selected Green Crescent’s “Astronaut” campaign, which became a phenomenon in showing the effects of passive smoking, as the recipient of the second place award.